Health Communication and Social Media Management Program

Related Center: BAUKEM (Bahçeşehir University Creative Industries Research and Application Center)

Language of Instruction: Turkish

Program Description: The aim of this certificate program is to provide a theoretical preparation for prospective professionals who can carry out the high-quality communication work needed in the healthcare sector. By the end of the program, students will be taught the fundamentals of health literacy offered by the Faculty of Health Sciences and the fundamentals of health communication offered by the Faculty of Communication, as well as the dynamics of social media, an indispensable medium in today's world. Thanks to the competencies acquired in this program, students will be able to graduate with the effective communication management skills needed in the field of health.

Application Requirements: The "Health Communication and Social Media Management" certificate program is open to all students. To be entitled to receive the certificate, our students must pass the courses in the table below with a letter grade of at least "B". Our students may subsequently request their certificates by submitting a petition to their academic advisors.

Completing the Program: To complete the program, all courses in the program must be passed with a letter grade of at least "B". In this case, our students will be awarded a certificate stating that they have completed the program. Students who take a course and fail ("F" or "NA") may repeat the relevant course.

Program Courses:

Course Descriptions:

GEP0011 HEALTH LITERACY

The course content consists of Contemporary Understanding of Health and Its Historical Development, Health Promotion and Development and Its Historical Development, Overview of Health Literacy, Health Literacy from the Perspective of Healthcare Professionals, Health Literacy from the Perspective of Healthcare Service Users, Community-Oriented Health Education, Communication Skills in Healthcare Delivery, Measurement Techniques for Health Literacy and Examples of Scientific Studies, Sources of Access to Health Information, What to Know When Using Primary Healthcare Services, What to Know When Using Secondary Healthcare Services, Health Law: Basic Concepts, Patient Rights, Patient Satisfaction, Health Economics: Basic Concepts, and a General Evaluation and Discussion on Health Literacy.

GEP0010 HEALTH COMMUNICATION

The course will examine the modern communication process/model, the fundamental concepts, scope and theories of communication, the concepts of health and health communication, the dimensions of health communication, theories explaining health behavior, and interpersonal health communication. Particular emphasis will be placed on interpersonal health communication skills through various articles examined in the course.

ADV4644 SOCIAL MEDIA MANAGEMENT AND CONTENT ANALYSIS

This course will teach students how to use the key new tools of social media in the best and most effective way. Students will learn how to achieve their individual and professional goals using social media. Upon completion of the course, students are expected to have a strong conceptual grasp of the new tools of social media and to use these tools as leverage in achieving their goals.