TR
Production Academy - Courses
Cinema - TV: Introduction to Production
Instructors: Erkan Büker, BAU - Dorukhan Acar, Insignia Productions
In this course, participants will learn the answers to the following questions:
Do cinema and TV productions have common characteristics?
What are the preparation processes of cinema and TV productions?
Where do tasks such as scriptwriting, pre-production, photo-board and music design fit in the production process?
Introduction to Entertainment Law
Instructor: Derya Saraçbaşı, Attorney
Legal rules, which exist in every area of life, also exist and operate in the entertainment sector. This course focuses on increasing knowledge of how law operates in the steadily growing entertainment sector. Entertainment law involves the application of the principles of contract, employment and intellectual property law to the interactions that arise among members of the entertainment industry. Legal issues may arise at any stage in the creation of original entertainment works. Likewise, during the production phase, formal contracts are needed to set out the respective rights of the parties involved in the project.
International Trade and Media Economics
Instructor: Çağlar Yurtseven, BAU
The main objective of this course is to introduce the basic concepts of international finance and accounting and to establish a framework that will enable producers to make the right decisions.
It is not possible to carry out international productions without knowing the international financial system.
History of Cinema from the Producer's Perspective
Instructor: Kaya Özkaracalar, BAU
The course History of Cinema from the Producer's Perspective covers the transition of cinema, one of the world's most influential means of mass communication and art forms, from a technical invention to a powerful industry over a period of approximately one hundred and twenty years.
While covering the important periods and movements in film history, the objectives of the course include evaluating the main themes and debates that have emerged in cinema during this process and discussing important films, movements and directors in depth.
Comparative World Film Industry
Instructor: Dorukhan Acar, Insignia Productions
The film industry, or cinema industry, is a concept that encompasses the technological and commercial institutions of filmmaking, such as international film production companies, film studios, cinematography, film productions, screenwriting, pre-production, post-production, film festivals and distribution, as well as the entire film crew.
The aim of this course is to gain knowledge about the film industry in the world and in Türkiye and to examine it comparatively.
Art and Practice in Film Production
Instructor: Cem Doruk - Aheste Film
The film is planned and designed before production. The flow of the film is visualized in the form of a storyboard with the help of illustrations and the ideas of artists. The large team selected by the producer, including the director, cinematographer, photographer, editor, sound designer, assistants and studio staff, will be at least as important as the film's script and the strength of the story.
This course explains how art and practice come together and work during the film production stage.
Concept Development in Film and TV Production
Instructor: Nalan Büker, Işık University
The shooting format can be determined in two ways. The first relates to the subject and the way it is narrated; this shooting format is determined by the producer, director or screenwriter. The other is the technical format, which is determined by the producer, director and cinematographer. It is decided how the story chosen for shooting will be delivered to the audience. If the story is not a subject to be told at length, it can be a short film. If it contains real stories based on documents, it can be a documentary. A story based on real documents about events that were not witnessed, told using actors, can be a documentary film. It can be a feature film. It can be a TV series or a television film.
This course focuses on how the format is determined and how the concept is developed.
Production and the Entertainment Sector
The entertainment sector consists of business activities in the field of entertainment. Art forms such as cinema, theater, music and television that focus on generating financial revenue also form a branch of the entertainment sector. A producer who wants the production he or she undertakes to achieve a successful result must also have a thorough command of the entertainment sector.
This course explains how strong the link between production and the entertainment sector actually is and what needs to be done to succeed in this field.
The Game Industry
Instructor: Volkan Taban, Gamester
Since the beginning of this century, gaming has become a serious industry. So much so that the economic value of digital games has long surpassed that of Hollywood films, and the processes of developing and playing digital games have gone beyond the values expressed in terms of "economy". Players and game developers connect through a "spirit" they bring to the game. The game production process involves many roles: game design, visual design, programming, music, sound effects, environment design, visual art, character modeling, animation, game testing, and level and puzzle design.
The aim of this course is to provide detailed information about the game industry.
Production and Distribution/Marketing
Instructor: Ferhat Aslan, Mars Entertainment
One of the most important responsibilities of the producer on a film's journey to release is to act correctly in distribution and marketing.
The distribution and marketing process, in addition to being new and creative, must be carried out with the right steps, because the expectations of those involved in the production of the film and of those who will watch it will differ, and the balance between them will be established during the distribution and marketing process.
The aim of this course is to ensure that the production reaches the right people through the right distribution and marketing techniques, in line with a sound communication strategy.
The TV Industry and Its Economic Values
Instructor: Şebnem Aksoy Açıkalın, Star TV
After a brief look at the development of television broadcasting in Türkiye, the course will examine in detail the current state of the sector's economic potential and future projections (pay TV, digital platforms, etc.).
In addition, a model workshop will be held on the organizational and financial structure of a television channel.
Film and TV Industry and International Sales
Instructor: Melis Nersesoğlu Konca, Match Point
Marketing in film and television is an activity that starts at the production stage and continues until the end.
Since each project has its own dynamics and story, the marketing and sales processes differ from one another.
The film and television industry, international sales strategies, and the place and importance of film and television formats in sales are the subjects of this course.
Opportunities in Social Media Use
Instructor: Rodin Alper Bingöl, Elmalma Brand Communication
With developing and advancing technology in today's world, social media has become one of the best marketing and advertising tools. The number of people we can reach is much greater than with other media outlets. For individuals and organizations described as "Digital Immigrants", who are accustomed to the order of times when only traditional media existed, this means they need to review all their activities. With this in mind, a good producer cannot ignore the opportunities of social media and must master the subject; in other words, he or she must be a "digital native".
The aim of this course is to share the opportunities to be gained from the correct use of social media, which has become one of the most effective methods of communication.
Ancillary Revenues in Production
Instructor: Barış Zavaroğlu, Turkcell
Changing conditions offer productions new opportunities for financial contribution. The main examples, which can be grouped under the heading of "merchandising", involve bringing all kinds of items related to the production to the market and incorporating the revenue collected into the production.
This option is an opportunity worth considering not only for children's films and animated films, but also for series, documentary series and TV series.
In this course, participants will be given information on what ancillary revenues in production are and what work is needed to generate such revenue.
Digital Transformation and Opportunities
Instructors: Ozan Temiz - Arkın Kol, Yol Digital
Digital Transformation is the use of technology by brands in all their processes in order to keep up with the digital age.
A production that has not kept up with "Digital Transformation" cannot be expected to be fully successful.
The aim of this course is for prospective producers to understand digital transformation strategies and opportunities and to become able to apply them in their productions.
Public Relations and Marketing in Production
Instructor: İbrahim Şahin - All İletişim
Today, the growing importance of products and brands, which have come to outweigh the organization itself, the increasing influence of consumers and the emerging value of communication within marketing thinking have caused public relations to change and take on an active role within marketing. Public relations and marketing is one of the most important processes of a production.
The aim of this course is to inform prospective producers about public relations and marketing.
Telecom Applications and Industry Opportunities
Instructors: Hakan Dursun - Özlem Kalkan, Türk Telekom
Today, the technological structures and applications of marketing have changed and found their place in a new dynamic of their own. Telecom applications also offer producers new possibilities and opportunities for productions.
The aim of this course is to provide information on changing marketing technologies and strategies.
Documentary Project Development
Instructor: Kemal Öner, Documentary Filmmakers Association
What stages does the production process of a documentary project include?
How is a documentary script written? Why are documentaries made?
What elements are contrary to the nature of documentary?
How are planning and research carried out in documentaries?
How should narration be done in documentaries?
The aim of this course is to give participants experience in all production stages of an international documentary film (idea development, research, scriptwriting, shooting, editing) and to provide them with knowledge about documentary projects.
Funding and Markets in the Film and TV Industry
Instructor: Derya Saraçbaşı, Attorney
When we speak of funding in the industry, what comes to mind is securing the finance required to bring the production to life, drawing up a roadmap for possible partnerships along the way, researching pre-shooting, screening and pre-sales opportunities, and preparing the necessary preliminary contracts.
By markets for the film and TV industry, we mean participating in events organized for the screening of finished productions in different countries and making arrangements for the product that will attend the market so that sales can take place.
In this course, participants will be told, with examples, what needs to be done for funding and markets and what needs to be done to make the most of the opportunities.
Contracts and Negotiation in the Industry
Instructor: Serkan Taş, Freelance Producer
The course will first cover script and director agreements, then actor contracts during the pre-production phase, followed by location contracts and agreements for camera, lighting, grip, sound and other technical equipment and personnel.
The second stage of the course will be completed with compliance with and monitoring of these agreements and contracts on set, planning and tracking of payments related to these contracts and agreements, and matching the shooting schedule with the corresponding shooting reports.
In the post-production phase, information will be provided on everything that is and should be done from the beginning to the very end of film production, including the post-production departments, poster design and PR activities.
Project Production Planning in the Industry
Instructor: Deniz Yavuz - Antrakt
A major problem in the film and TV sector, particularly in our country, is that projects which have been more successful than others for any reason are copied within a very short time, and productions competing with one another all at once create a sense of desperation.
Project production is a process that must be seriously planned, starting from the genre and including technical analyses of the actors and presenters.
It is not possible to plan without identifying analyses, solutions and fields based on information obtained from reliable reference sources.
In this course, participants will be shown, with examples, the importance of strategy in production and how planning is done.
Digital Broadcasting Platforms
Instructors: Alptuğ Çapuroğlu - Sarp Kalfaoğlu - Deniz Şaşmaz Oflaz, BluTV
Digital platforms are rapidly consolidating their place in the world of broadcasting. The success of global players is driving a rapid increase in the number and quality of local and regional players. These players, which move beyond conventional TV and cinema business models, are also changing the world of production.
What are the business models of players operating in this market?What do digital platforms pay attention to in their content acquisition and production strategies? What are the differences in producing content for a digital platform and acting as a producer?
Television Formats
Instructor: Özlem Özsümbül, Kanal D
In addition to the subjects they will work on, producers must also master television production formats.
Aiming to explain how produced content is evaluated on the television side, the course aims to provide students with information on the structure of a television channel, formats, different content structures and the markets where content acquisitions are made.
