Advertising

FACULTY OF COMMUNICATION DEPARTMENT OF ADVERTISING

As a Faculty, our greatest priority is to develop all our students who are eager to improve themselves, wish to advance along the path of reason and logic, are scientifically curious about the field of communication and have a research-oriented personality into good specialists in line with their chosen department. Our expectation from our students is that they get to know all departments of the Faculty of Communication as a whole and improve themselves by benefiting from opportunities such as elective courses from outside their own department, minor programs and double major programs.  

DEPARTMENT OF ADVERTISING

The aim of the Bahçeşehir University Department of Advertising is to educate successful communication professionals in the fields of creativity, strategy, branding and research within the framework of integrated marketing communication .

The Department of Advertising aims to teach what advertising is, which is the most important source of finance for the media sectors and shapes social consciousness through production and consumption values, what it does, how it is processed in various media environments and how it is created. Our students take core departmental courses covering the Fundamentals of Integrated Marketing Communication, Consumer Behavior, Media Planning, Customer Relations, Brand Management, Principles of Persuasion, Research Methods in Advertising, Advertising Production and Advertising Design, and specialize in the field of advertising through elective courses on topics such as Storytelling in Advertising, Experiential Marketing, History of Advertising and Global Advertising.

In addition to our curriculum, which is designed to balance theory and practice, our department contributes to students through numerous events that allow them to meet professionals working in the field of advertising. In addition, it prepares students for professional business life through the Advertising Campaign projects carried out in the final year.

The internship programs, to which our department attaches great importance, are carried out at major advertising agencies in Türkiye. Continuing to renew itself constantly in order to best analyze the needs of the sector and educating students accordingly, our department also provides our students with internship and career opportunities through its industry connections.

OBJECTIVE

To educate creative communication professionals who are specialized in their field, are curious about innovations around the world, and can develop different perspectives in the face of the challenges they encounter.

PROGRAM

To graduate from Bahçeşehir University, students must complete a course load of 130 credits. In the first two years, our students take the fundamental courses required for the Department of Advertising. All courses in the first two years are compulsory. Starting from the third year, our students begin taking elective courses in addition to the compulsory courses required for Advertising. The electives in the third year are Departmental Elective, Non-departmental and General Elective courses, which aim to strengthen students' worldview and provide additional skills. Students may also take COOP courses conducted in collaboration with the industry if they wish. Designed to balance theory and practice, the curriculum also prepares students for professional business life through the Advertising Campaign projects carried out in the final year.

LABORATORIES

Focus Group and CATI (Computer-Assisted Telephone Interviewing) research laboratories, as well as computer laboratories that are continuously updated to keep pace with technological developments, make it easier for our students to get to know the sector more closely.

MISSION OF THE DEPARTMENT OF ADVERTISING

The main aim is to educate graduates who can work in the field of advertising all over the world, shape the field with their new ideas and thoughts, and contribute to the field of advertising both theoretically and practically.

OBJECTIVES OF THE DEPARTMENT OF ADVERTISING

1- By aiming to improve themselves throughout their lives, graduates acquire knowledge in every field. 

2- They ensure the development of the field by contributing to it practically and theoretically.

3- With their vision, they create value not only locally but also globally.

4- With the skills they acquire, they become expert communication professionals before becoming expert advertising professionals.

5- By being actively present in the constantly changing field of advertising, they adapt to innovations.

6- They are aware of the dynamic nature of the field of advertising and learn to manage these constantly interacting dynamics.

PROGRAM OUTCOMES OF THE DEPARTMENT OF ADVERTISING

1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices and the innovative use of traditional and new media.

2) To be able to explain and define problems related to the relationship between phenomena and facts in areas such as Advertising, Persuasive Communication and Brand Management

3) To be able to critically discuss and interpret the theories, concepts, methods, tools and ideas in the field of advertising

4) To be able to follow and interpret innovations in the field of advertising

5) To be able to demonstrate a scientific perspective in line with the topics they are curious about in the field

6) To be able to address the needs and solve the problems of the field with the scientific perspective they have developed

7) To recognize and understand all the dynamics in the field of advertising.

8) To be able to analyze the problems encountered in advertising in practice and produce solutions.

ADVANTAGES OF BEING A BAHÇEŞEHİR STUDENT 

I) Our University is in a highly advantageous location and has a very strong academic staff with faculty members recognized throughout Türkiye.

II) Bahçeşehir University is the only university in Türkiye with officially registered universities and campuses abroad. At present, our sister universities, BAU Germany and BAU USA, are located in Berlin and Washington, D.C., respectively. Both universities have campuses and facilities in these cities. In addition, there is an English language school in Washington. A student admitted to Bahçeşehir University may, if they wish, attend the Preparatory School in Washington and complete the first and second years in Türkiye. The programs of Bahçeşehir Istanbul and its sister universities are fully compatible with each other. With this structure, BAU is the only university that offers global students the opportunity to complete their education not only in Türkiye but also in two of the world's most important centers, the EU and the United States. Bahçeşehir University is working to expand this system to other countries, especially Hong Kong, in the near future. In addition, Bahçeşehir University has student exchange agreements with more than 50 universities around the world, and our students may also benefit from the Erasmus program if they wish.

III) Bahçeşehir University is the first university in Türkiye to truly implement university–industry/business collaboration. This collaboration is carried out within the framework of the COOP program. Representatives of the institutions and agencies with which we have agreements under the COOP program come to the University for 14 weeks to teach students how work is done at their organizations, and also provide on-site training by taking students to their organizations. Before graduating, Bahçeşehir students gain extensive knowledge of how work is done at institutions and agencies. The organizations with which our department currently has COOP agreements include

CAREER OPPORTUNITIES

Our Career Center helps graduating students find employment. Our graduates continue their careers as academics, and also work in the marketing communication departments of companies, in advertising and public relations agencies and in media planning companies, as copywriters, producers, account executives, researchers, strategic planners, consultants or communication directors.

ADVERTISING RANKING AND BASE SCORE 

For the department ranking, base score and quotas for the most recent year, click here.