About

Established in 2016 within Bahçeşehir University with the goal of providing academic and industry-specific added value to brands, increasing brand awareness, and accelerating our country’s transition to a high-growth economy, the BAU Branding and Innovation (BBI) Center aims to continue leading the way in marketing and brand research and equipping young people with brand management skills in the new academic year.

We live in an era where the strength of brands is closely linked to a nation’s social, economic, and political power. Bahçeşehir University is the first educational institution to be included in the TURQUALITY program, which is the world’s first and only state-supported branding initiative aimed at creating Turkish brands on their way to becoming global brands. With its global network of educational institutions and students from every corner of the world, BAU is taking firm steps toward becoming a global brand. Through events and educational programs organized under the BAU Branding Innovation (BBI) initiative, BAU aims to share the knowledge and experience it has gained in the field of branding.