Founded in 2016 under the umbrella of Bahçeşehir University, the BAU Branding and Innovation (BBI) Center aims to add academic and sectoral value to brands, raise awareness about branding, and accelerate the transition of our country to a high-economy status. In the new academic term, it continues to lead marketing and branding research and aims to equip young people with brand management skills.
We are in an era where the power of brands is closely tied to the social, economic, and political forces of countries. Bahçeşehir University is the first educational institution included in TURQUALITY, the world’s first and only state-supported branding program, which aims to create Turkish brands that will become global brands. With institutions around the world and students from every geography, BAU is advancing with confidence on the path to becoming a global brand. Under the BAU Branding Innovation (BBI) Center, it aims to share its accumulated knowledge and experience in branding through events and educational initiatives.
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