About

Established in 2016 under the umbrella of Bahçeşehir University with the aim of providing academic and industry-specific added value to brands, raising branding awareness and accelerating our country's transition to a high-growth economy, the BAU Branding and Innovation (BBI) Center aims to continue leading marketing and brand research and equipping young people with brand management skills in the new academic year.
We live in an era in which the social, economic and political power of countries is closely linked to the strength of the brands they create. Bahçeşehir University is the first educational institution to be included in TURQUALITY, the world's first and only state-supported branding program aimed at creating Turkish brands on their way to becoming global brands. With educational institutions in different parts of the world and students from every region, BAU is taking confident steps toward becoming a global brand, and through BAU Branding Innovation (BBI) it aims to share the knowledge and experience it has gained in the field of branding through the events and training programs it will organize.