Shopper Marketing Conference Held at BAU for the First Time in Türkiye

The Shopper Marketing Conference on "Recent Developments in Shopping Science", organized for the first time in Türkiye by the Bahçeşehir University Advertising, Media and Consumer Research Center, was held with high attendance.

Attended by many brand managers and representatives, the conference also brought together leading figures from the communications sector. Following the opening speeches by Dean of the BAU Faculty of Communication Prof. Dr. Haluk Gürgen, Ipsos Türkiye Deputy CEO Renan Burduroğlu and Altavia Türkiye CEO Zeynep Necipoğlu, the conference featured Fabio Martins from Ipsos New York, Didem Gülyurt from Ipsos Türkiye, Jean Marc Megnin from Altavia Paris, Volkan Keskinoğlu from POPAI, Asya Ceyhun from Coca-Cola İçecek, Mustafa Bartın from MİGROS, Burçak Dolanay from Unilever Türkiye, and BAU Head of the Department of Advertising and RMT Director Prof. Dr. Ali Atıf Bir, who met with the participants. Topics discussed at the well-attended conference included "Shoppers and Megatrends", "The Shopper Decision Process and Interactions", "In-Store Shopper Marketing Management", "The Story of How Shopper Trends and Insights Lead Customers and Manufacturers to Shared Success", "Is It Possible to Complete Personalization in the Store?", "What Is Shopper Marketing?" and "Integrated Communication Planning in Shopper Marketing".