Halkalı MBA Opens

The Bahçeşehir University Graduate School of Social Sciences is adding a new campus to those where it offers its Master's Programs.

Having opened its MBA and Strategic Marketing and Brand Management programs in Göztepe as of the 2015-2016 fall semester, BAU will meet its students in Halkalı as of the 2015-2016 spring semester. In Halkalı, education will initially start with the MBA and Strategic Marketing and Brand Management programs. Candidates will be able to choose either the weekday or the weekend program option.

The Halkalı MBA Program trains candidates suited to leadership roles who will drive organizational change with a strategic planning approach geared toward changing global markets. The knowledge and experience Bahçeşehir University students gain during their education enable them to be accepted and take on management roles in all kinds of organizations, from large companies to NGOs. Institutional knowledge is put into practice interactively through case studies and projects. In this way, graduates make the most effective use of new methods that combine the tools and opportunities offered.

Both programs have weekday and weekend options. In the weekday programs, classes are held on Monday, Tuesday, Wednesday and Thursday evenings between 19:00 and 22:00; in the weekend programs, classes are held on Friday evenings between 19:00 and 22:00 and on Saturdays between 09:00 and 19:00.

Why Strategic Marketing and Brand Management?

Halkalı Strategic Marketing and Brand Management encompasses a comprehensive set of actions based on analysis, planning, implementation and control, aimed at achieving set goals following an assessment of the company's competitive strength and consumer needs. In today's competitive environment, companies that take changing market conditions and consumer needs into account when developing their marketing strategies can succeed. To achieve this success, "brand development" has become highly important. In addition to creating a successful brand, managing that brand requires equal knowledge and skill. The Strategic Marketing and Brand Management program has been developed to provide the foundation for decision-making and management processes in creating and managing successful brands in line with trends and needs in the global and local arena. The program aims to give participants the opportunity to examine and apply both the conceptual and practical dimensions of strategic marketing and brand management.

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