Fashion and Communication

Today, we are all aware that fashion is not only an industry but also a powerful means of communication. We have completed filming our program, in which we set out on a journey exploring how brands position themselves in the dynamic world of fashion communication, their digital transformation and how they connect with their target audiences.

The program, moderated by Dr. Işıl Keskin Şahan, featured Pelin Atay Kuran as its guest. In our conversation with our guest, it was noted that communication in national and global fashion brands is not just a promotional process but also a strategic management tool that plays a vital role in creating and sustaining brand identity.

Our program also addressed how multi-channel communication strategies are shaped in the age of digital transformation, ensuring consistent brand communication between physical and online stores, how consumers are positioned in designer collaborations, the cultural differences global fashion brands face in local markets, and the growing importance of influencer marketing in fashion communication.