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Political Campaign Methods Certificate Program
POLITICAL CAMPAIGN METHODS CERTIFICATE PROGRAM
The Political Campaign Methods certificate program is a training program held by the Bahçeşehir University Government Leadership School in the spring semester of every academic year since the 2006-2007 academic year.
Program Objective:
Launched with the aim of bringing our participants one step closer to the skills required for active politics after the School of Politics certificate program, the Political Campaign Methods certificate program aims to inform its participants on a theoretical basis about how and through which channels communication with society, the most fundamental problem of politics, is established, and to train them in alternative political campaign strategies.
Program Features:
The Political Campaign Methods certificate program is held on one weekday between 19:00 and 21:00 for six weeks. The language of the program is Turkish. The training sessions take place in an interactive environment with a limited number of participants. Participants who successfully complete the program are awarded a certificate. Participants must attend 80% of the program to be eligible for a certificate. The program takes place at the Bahçeşehir University Beşiktaş main campus.
Program Content:
The main topics of the training held in line with the objective of the Political Campaign Methods certificate program are outlined below.
- Political Branding and Candidate Image
- The Marketing Approach in Political Campaigns
- Political Market Analysis, Voting Behavior and Persuasion Techniques
- Psychological Foundations of Voter Preference and Decision-Making
- Voter Types and Political Communication on Social Networks
- Political Parties and Elections in Türkiye
- Political Copywriting
- Election Results and Political Campaign Management
- Election Campaign Strategies of Parties
- Election Coordination Center Operations
- Leadership and Political Legitimacy: Basic Concepts in Politics
