TR
Political Campaign Methods Certificate Program Begins
The Political Campaign Methods Certificate Program, to be held for the fifth time this year, will take place on 26 April and 3, 10, 17 and 31 May. The program has been held every year since the 2006–2007 academic year by the Bahçeşehir University School of Government and Leadership.
Launched with the goal of bringing participants one step closer to the skills needed for politics, the Political Campaign Methods certificate program aims to inform participants, theoretically and practically, about how and through which channels to establish communication with society, the most fundamental issue of politics, and to train them in alternative political campaign strategies.
The Political Campaign Methods certificate program is held every Thursday from 19:00 to 21:00 for six weeks. The language of the program is Turkish. The training is conducted in an interactive environment with a limited number of participants. Participants who successfully complete the program receive a certificate. The program takes place at the Bahçeşehir University Beşiktaş main campus. In the program, whose instructor will be Marmara University Department of Business Administration faculty member Prof. Dr. Serdar Pirtini, various experts will also meet with you, our valued participants, with the aim of bringing theory and practice together.
In line with the objective of the Political Campaign Methods certificate program, the topics of the training are as follows:
- Political Brand and Candidate Image
- The Marketing Approach in Political Campaigns
- Political Market Analysis
- Voting Behavior and Persuasion Techniques
- Psychological Foundations of Voter Preference and Decision-Making
- Voter Types and Political Communication on Social Networks
- Political Parties and Elections in Türkiye
- Political Copywriting
- Election Results
- Political Campaign Management
- Parties' Election Campaign Strategies
- Election Coordination Center Operations
- Leadership and Political Legitimacy
