2nd Shopper Marketing Conference Held

The 'Shopper Marketing' Conference, organized for the second time this year by the Bahçeşehir University Advertising, Media and Consumer Research Center, was held with high attendance.

Attended by many marketing managers and representatives, the conference also brought together leading figures from the communications sector. Following the opening speeches by Head of the Department of Advertising at the BAU Faculty of Communication Prof. Dr. Ali Atıf Bir, Ipsos Türkiye Deputy CEO Renan Burduroğlu and Altavia Türkiye CEO Zeynep Necipoğlu, the conference featured Tim Denison from Ipsos New York, Başak Kluznick from Ülker, Aslıhan Anarat from Mindshare, Jean Marc Megnin from Altavia Paris, Mine Koçayaz from Turkcell, Didem Gülyurt from Ipsos Türkiye, Eze Klass from Ipsos UK and Nilhan Alkaya from CarrefourSA, who met with the participants.

Topics discussed at the conference included 'How Does Technology Affect Visual In-Store Activities?', 'The Shopper in the Age of the Consumer', 'The Shopper's Communication Guide', 'Trends in Shopper Marketing and Success Stories from Europe', 'Geomarketing Applications – Where the Customer Is, Companies Are There', 'Research at the Point of Decision – Mobile Shopper', 'Shopper Marketing in Retail from Theory to Practice' and 'Shopper Marketing and Retail Marketing Strategy'.