How Is McDonald's Managed?

The guest of the joint session held last week in the Executive MBA program for the "Global Marketing" and "Marketing Management" courses was McDonald's Türkiye Marketing Manager Bora Tanrıkulu.

In the session, which discussed "How Is a Global Brand Managed?", the marketing strategies of global companies, elements to be highlighted and considered in advertising work, current policies and guidelines that can be used in brand management, and target audience analysis were discussed.