Marketing Professor Tülin Erdem at BAU for "Branding" Seminar

NYU's legendary marketing professor Tülin ERDEM is coming to Istanbul from New York University for a special event of the "Department of Advertising" at the Bahçeşehir University Faculty of Communication.

This special seminar, supported by Kanaltürk, will address branding and brand equity. At the seminar, to be held on 9 January 2015 at 9:30 at the Beşiktaş Campus, Prof. Tülin Erdem will discuss the scientific foundations of brand equity and practices around the world. The event, which will also include 2 case study workshops, is seen as an eye-opening opportunity, especially for brand managers, industry professionals and academics.

Academic Achievement Awards in 17 Different Categories

In addition to numerous articles in prestigious scientific journals, Prof. Tülin Erdem, faculty member of the Department of Marketing at New York University's Stern School of Business, has received academic achievement awards in 17 different categories in the USA. Erdem, who made headlines again recently as an expert witness in the copyright case between Apple and Samsung, also provides consultancy to many major companies.

Prof. Dr. Ali Atıf Bir: A great opportunity for those working in "branding."

Prof. Dr. Ali Atıf Bir, Head of the Department of Advertising at Bahçeşehir University and Director of the Advertising, Media and Consumer Research Center, said: "It is a great opportunity that such a valuable colleague of mine is meeting professionals and academics in our country. I think benefiting from her experience and holding a joint workshop will be very eye-opening, especially for brand owners and managers."

For detailed information on participation conditions:

Yağmur  Önay yagmur.onay@comm.bahcesehir.edu.tr 0212 381 54 43