Bakırköy Weekend Marketing Program Description

Bakırköy Weekend Marketing involves a comprehensive set of actions based on analysis, planning, implementation and control aimed at achieving set goals, following an assessment of a company's competitive strength and consumer needs. In today's competitive environment, companies that take changing market conditions and consumer needs into account when developing their marketing strategies are able to succeed. To achieve this success, "brand development" has become very important. Alongside creating a successful brand, managing that brand requires an equal level of knowledge and skill. The marketing program has been developed to provide the foundation for decision-making and management processes in creating and managing successful brands, in line with trends and needs in the global and local arenas. The program aims to give participants the opportunity to examine and apply both the conceptual and the practical dimensions of strategic marketing and brand management.