Marketing Panel Evaluating the World of Marketing Held with the Contributions of FEASS

Based on Capital Magazine's "30 Most Successful Marketing Executives" feature, a panel was held to evaluate the world of marketing in 2019 and discuss projections for 2020. Moderated by Özlem Aydın Ayvacı, editor of Capital magazine and Editor-in-Chief of CEO Life, together with our faculty member Assoc. Prof. Dr. Elif Yolbulan OKAN, the panel featured Elif GÖKTAŞ (McDonald's Türkiye - Marketing Director), Ahmet BAL (Boyner Department Stores - Deputy General Manager for Marketing and Brand Management), Mehtap YILDIZ (Arzum - Marketing and Product Development Director and Executive Board Member) and Gül Sağır AYDIN (Kiğılı - Marketing Director). The panel, which discussed changing consumer trends in 2019, companies' successful marketing strategies and their expectations for 2020, attracted great interest.