"Branding from the Past to the Future Training Program" Begins in April

The "Branding from the Past to the Future Training Program," prepared with the contributions of the Centenary Brands Association and Bahçeşehir University Branding Center (BBI), begins in April!

Prepared with the contributions of the Centenary Brands Association and Bahçeşehir University Branding Center (BBI), the Branding from the Past to the Future Training Program offers young people the brand knowledge and experience accumulated by the member brands of the Centenary Brands Association, supported by training from academics. Prepared with a wide range of special content, the training program's application deadline is 26 March 2021.

In a statement from the Centenary Brands Association, it was noted that the program was prepared with content that will inspire young people in subjects such as history, culture, sociology, psychology, research, marketing, communication and digital marketing. The statement emphasized that new-generation entrepreneurs, managers, marketing employees and communicators need to grasp the context of past, present and future and internalize it in the way they do business.

In a statement by Bahçeşehir University Branding Center (BBI), it was emphasized that today, as competition and uncertainty steadily increase, institutions are reviewing their strategies with an interdisciplinary approach to strengthen their brands and carry them into the future, and that with this approach it is essential for institutions to learn to combine the experience of the past with the knowledge of today in order to sustain and strengthen their brands in a globalizing and digitalizing world.

For more information: yuzyillikmarkalar.org