"Hakikaten" Sustainability with Prof. Dr. Haluk Gürgen on Spotify

Prof. Dr. Haluk Gürgen Discussed Sustainability on the "Hakikaten" Podcast

In the new episode of the "Hakikaten" podcast series produced by research company Ipsos Türkiye in collaboration with Podbee Media, Prof. Dr. Haluk Gürgen, faculty member in the Department of Public Relations, was the guest of Ipsos Türkiye CEO Sidar Gedik.

This episode examined the understanding of sustainability in Türkiye. How public institutions, companies and individuals perceive the concept of sustainability, how this understanding is reflected in behavior, and the impact of sustainability practices on consumers and on brand reputation were discussed in detail.

Prof. Dr. Haluk Gürgen emphasized that sustainability is easily accepted as a value, but that putting its practical implications into practice in daily life at the behavioral level is more difficult. Drawing attention to the importance of communication efforts at this point, Gürgen stated that effective strategies are needed to spread sustainability awareness.

You can listen to this podcast, which also addresses research on sustainability in Türkiye and its implications for brands and consumers, via the link below.

https://open.spotify.com/episode/4R0MNWaLHiZ87HhJ4xx0ql?si=rlI8FXjTQryk2rGl7yifsQ&context=spotify%3Ashow%3A0LpZDJtfSGqj762OTKX26v&nd=1&dlsi=906c0a9d90d245b0