Branding from Past to Future Training Program

The "Branding from Past to Future Training Program," prepared with the contributions of the Bahçeşehir University Department of Business Administration, BAU Branding Center (BBI) and the Association of Century-Old Brands, was completed with a certificate ceremony held at the BAU Beşiktaş Campus!

In the 8-week training and conference series on history, culture, sociology, psychology, research, marketing, communication and digital marketing, experts and academics met with 137 participants from 35 different universities. The program emphasized the importance of new-generation entrepreneurs, managers, marketing professionals and communicators grasping the context of the past, present and future and internalizing it in the way they do business.

The program, which conveyed the importance of combining the experience of the past with today's knowledge to create and strengthen brands in a globalizing and digitalizing world, will be repeated in the coming periods thanks to the interest and support it received.