"The Crossroads of Marketing & Technology" for Future Marketing Professionals Starts Soon!

The training program "The Crossroads of Marketing & Technology", which focuses on the relationship between marketing and technology and is organized in collaboration with the BAU Branding Innovation Center, the BAU Department of Business Administration and MarketersTech, will take place on 9–22 August.

The program will address and evaluate in all its dimensions the perspective on next-generation technologies, one of the most critical topics in digital transformation processes in marketing. The training program will be held via the Microsoft Teams platform every Thursday from 11:30 to 13:30 between 9 and 22 August.

All BAU students are invited to the program! To participate, please fill in the participation form by 8 August.

For the participation form, please click here.