Young Ideas in the Brand Journey Project

In the 2024-2025 Academic Year, we carried out the "Young Ideas in the Brand Journey" project in collaboration with Abdi İbrahim Pharmaceuticals, the Bahçeşehir University FEASS Department of Business Administration and BAU BBI. Within the scope of this program, 32 students selected from applicants from different faculties received training in marketing and branding in the pharmaceutical sector. In the second phase of the program, following the training given by the company, students presented to the jury the projects they had prepared in line with the brief.

Following the jury evaluations, we will meet with Abdi İbrahim Pharmaceuticals executives on Wednesday, 12 March, to present the first-place group with their awards and give certificates to all participating students.

We look forward to welcoming our students who want to learn about career opportunities in the pharmaceutical sector.