"The Strategic Importance of Corporate Internal Communication" Program Coordinated by BAUKEM Recorded

The program, which discussed the importance of internal communication processes in today's business world, also addressed companies' internal communication dynamics, general practices and the critical points of engagement with employees.

Our program featured Simge Balaban and Ayşe Kırımlı as guests and was moderated by BAUKEM Director Prof. Dr. İdil Karademirlidağ Süher. In the conversation with our guests, it was emphasized that internal communication in modern organizations is not merely a process of transferring information but also a strategic management tool that plays a vital role in creating and sustaining corporate culture. It was noted that employee engagement is significantly higher in companies with effective internal communication processes.

Our program also addressed how internal communication has evolved during digital transformation, the new dynamics brought by hybrid working models, why organizations need internal communication, the change and transformation in communication processes over the last 10-15 years, the main challenges faced in today's communication processes, methods for encouraging employees' active participation in corporate communication, and balancing the communication preferences of different generations.