Business Engineering Students Took Their Industry Experience to New Heights

Students from the Department of Business Engineering at BAU Faculty of Engineering and Natural Sciences attended the Istanbul Marketing Summit, held at Zorlu Center on May 14, 2026, as part of the Competitive Brand Analysis course. They also participated in the Türkiye Brand Journey Conference, held at Galataport on June 12, 2026.

At both events, Business Engineering students had the opportunity to observe how the knowledge gained in their courses is applied in real-world markets and to network with some of Türkiye’s leading marketing professionals.