The final of the "Young Ideas in Brand Journey" competition, organized by the BAU Branding and Innovation Center (BAU BBI) in collaboration with Abdi İbrahim Dermatology Directorate, took place on March 12, hosted by us.
Out of 80 applications, 32 students were selected to participate. Over the course of two weeks, they received training from Abdi İbrahim managers on topics such as brand management, marketing strategies, digital marketing, and sustainability. Following the training, the students presented their projects to the jury based on the briefs they received from our sales and marketing teams.
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