BUS5074 E- Business and Internet Marketing
This course focuses on businesses on the internet; it is an overview of the organizational transformations of e-business, knowledge management, and legal & ethical aspects of the Internet. The main objective of this course is to develop an understanding of new ways of product development, pricing methods, establishing new distribution channels, and promotion possibilities. The main topics are as follows: introduction to e-business, e-business models, e-business strategy formulation, organisational transformation for e-business, B2B transactions, knowledge management, online services, online retailing, security, legal and ethical issues, e-business technological infrastructures, generating e-business ideas and creating successful e-commerce websites, internet marketing, mixing offline and online marketing communications, online advertising and PR, search engine advertising, and case studies for e-business and internet marketing in Turkey.
BUS5100 Contemporary Management
This course is about developing an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations; creating an awareness of the environmental conditions and pressures facing today’s managers and organizations; learning about what management entails, decision making and planning, managing the organizational structure, and managing individuals and groups.
BUS5102 Human Resources Management
Course content: theoretical developments in organizational learning and human resources development; designing training programs for human resource development in various settings; developing policies and procedures for training in organizational perspective; methods for conducting needs assessment, defining training objectives, determining and organizing content, formulating evaluation strategies.
BUS5103 Strategic Management
Course content: examining how organizations (both for-profit companies and non-profit agencies) gain sustainable competitive advantages; integrating knowledge and skills gained from studies in the functional areas of business; applying a general management point of view; making decisions and defining strategies for the total enterprise; coverage of the elements of the strategic management process; analyzing industry structure and environmental trends to assess industry potential; assessing a firms’ resources for their potential to generate a competitive advantage; introduction to the internet economy.
BUS5106 Emotional Intelligence
The most effective leaders are alike in one crucial way: they all have a high degree of emotional intelligence. This course covers: how emotional intelligence operates at work; the relationship between emotional intelligence and effective performance in leaders; how emotional intelligence shows itself on the job; how can you tell if someone has high emotional intelligence; can emotional intelligence be learned? This course aims to develop leadership skills through developing EI.
BUS5164 International Business
The main topics of this course are international background of business; comparative cultural, political, legal and economic environments in the business world; theories of trade; foreign investment; government influence on trade; international cooperations and agreements; global foreign exchange and capital markets; international business strategy; export-import strategies; marketing etc.
BUS5196 New Venture Creation
The main topics of this course are identifying the mindset of the enterpreneur and personal strategy; entrepreneurial process; creating knowledge, skills and awareness for seizing the opportunity; screening the venture opportunities; creating a business plan and business models; team-building; venture resources; venture financing; valuation etc.
BUS5201 Marketing Management
This course is an introduction of marketing as the principal mechanism for the provision of choice in free markets and consideration of the core philosophy of marketing and the foundations for marketing management. It covers: evaluating the fundamental marketing precepts; the application of marketing concepts; elements of marketing management; giving students the opportunity to assimilate, synthesize and apply key marketing concepts and techniques; marketing in an organizational context; the role of marketing: marketing as a social and managerial system for the provision of choice, a mechanism of exchange, and a means of constructing cultural meaning; marketing philosophies: the evolution of marketing as an academic discipline and its development and application within different organizational forms; the customer-marketing interface, the decision-making process; the influence of societal factors, personal factors and marketing interventions on customer behavior; core notions within marketing; branding; the role of segmentation, targeting and positioning; the marketing mix and its elements.
BUS5291 Services Marketing
This course focuses on the differences between marketing products and services and analyzes how the 4 Ps of Marketing have been extended to the 8 Ps of Marketing. Service Marketing mix adds 3 more Ps, i.e. people, the physical environment, process service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 Ps," Product, Price, Place, Promotion, there are three additional "Ps" consisting of People, Physical evidence, and Process. Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.
BUS5301 Research Methods
This course focuses on learning the research process where students learn how to formulate a research question and define a research problem; decide upon a research design; assessing data collection methods; defining a sampling frame; determining types of data analyses; interpreting data appropriately; preparing a research report; understanding the importance of research in the development of communication strategies; examining specific methods used for communication research; different sections focusing on different methods including focus groups and in-depth interviews, polling and content analysis, survey research, and online research.
BUS5410 Finance
The course is concerned with the concepts and techniques employed in competing for capital in the global marketplace, and managing the firm in a manner which preserves its competitiveness as a repository for capital. Since this is a core course designed for all MBA students, it develops financial concepts that form the essential background for managers from all disciplines who make decisions for firms that draw capital from public markets, either directly through securities or indirectly through financial intermediaries. The role of financial markets in accomplishing an optimal allocation of economic resources is a central issue. Students should finish the course with a much improved understanding of the management/investor relationship reflected in financial transactions such as hostile takeovers, leveraged buyouts, spinoffs, public offerings, and so on.
BUS5420 Accounting
The aim of this course is to give general information about the basic concepts of accounting, to analyze regulation and interpret basic financial statements, and to discuss current types of accounting. The main topics of the course are the basic concepts of accounting, accounting practices, financial statements and accounting standards.
BUS5612 Operations Management
This course explores how operations play a vital role in achieving a company's strategic plans and are a major determinant of a company's financial performance; the course covers forecasting, design, inventory management, facilities planning, location, and supply chain issues.
ECO5001 Managerial Economics
Main focus of this course is business decisions, making extensive use of cases. Basic supply-demand theory and marginal analysis, the structure of decision problems, the impact of the market setting (i.e., competitive, oligopolistic or monopolistic structures), strategic interactions among firms using game theory, and the use of economic reasoning to solve actual business decision problems are covered.
MAR5402 Globalization and Business Strategy
This course provides an advanced coverage of the development and transformation of business enterprises within the global economy by focusing on the business strategis and dynamics of institutional and organizational change resulting from globalization. This includes the effect of structural, institutional, and organizational change upon the strategies of business enterprises for survival and success in today’s contemporary hyper-competitive, technology-driven, fast-paced, uncertain environment.
MAR5100 Innovation Management
Innovation Management focuses on the process of designing innovative new information-based services, including identifying problems, research, design, development, and execution. Concepts include blueprinting, ideation, blue ocean strategy, branding, observation and interviewing, personas, storyboards, customer journey, stage-gate process, and project portfolio management.
MAR5204 Advertising Management
The primary objective of this course is to provide students with an opportunity to analyze, design, and evaluate various advertising decisions. The course focuses on the concepts, theories, models, and findings of marketing, marketing research, communication research, and management science that are relevant to the design and evaluation of advertising. The specific topics covered in this course include advertising as a communications process, research for advertising strategy development, determining the advertising budget, media strategy, media selection models, evaluating advertising effectiveness, and evaluating the advertising campaign.
MAR5202 Marketing Public Relations Management
An important part of any product or service branding effort, MPR uniquely employs public relations strategies and tactics to attain corporate or organizational marketing and sales objectives. This course will demonstrate how public relations can both lead and contribute to effective integrated marketing programs. Student teams prepare and present complete integrated MPR plans for either a corporate or a global not-for-profit business-related foundations.
MAR5102 Value Chain Management
This course's objective is to make students recognize strategic challenges and opportunities for managing value chains; teach students to use several basic analytical tools to assess performance trade offs and support decision making; and become familiar with several value chain strategies that have been adopted by leading companies.
MAR5206 Marketing Communications Management
An analysis of marketing communications from business, social, economic, and political perspectives, this course provides an in-depth discussion of advertising and promotion as key tools in marketing new and established products. It examines advertising planning and management, research, creative development, media selection, direct response, and advertising agencies. The emphasis is on new media technologies and the growing use of alternative media in communicating with selected demographics.
MAR5201 Crisis Communications
Crisis management is one of the most visible responsibilities of corporate communications and the PR profession. This course approaches the subject as a strategic opportunity to develop an integrated point of view to protect the reputation, brand and survival of an organization. Based on an initial demonstration by faculty of a strategic approach to crisis planning, analysis and evaluation, students will present both current and past crisis cases.
MAR5702 Building Powerful Brands
This course teaches students the strategic significance of brands in creating shareholder value. Lectures, cases, discussions, exercises and projects are used to develop the core principles related to branding including: understanding how to develop brand positioning; managing total brand experience and brand relevancy over time; becoming familiar with the methodologies to evaluate brand equity; how to achieve growth through brand extension; brand design and brand messaging.
MAR5801 Theory of Consumer Behavior
This course is designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' and industrial users' buying habits, pre-purchase decision processes, and post-purchase evaluation processes. Emphasis will be on assessing the importance of various factors within the market environment and their influences on the assessment of individuals’ and groups’ attitudes and behavior outcomes in different market situations as well as in developing workable managerial strategies.
BUS5110 Organizational Behaviour
Organizational Behavior studies are one of the business fields which investigate the actions of individuals and groups in an organization. The aim of this course is to explore the relationships among individuals, people, groups, and systems which affect an organization’s effectiveness.
BUS5999 Project
An individual research project based what was learned during the program applied to an appropriate topic of interest/specialization under the guidance of a supervisor. It has to be writtten in accordance with the University Thesis/Project Writing Manual.
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