A Valuable Contribution to Digital Marketing Literature from Our Academics

In the book titled Digitalization and Artificial Intelligence in Marketing, edited by Prof. Dr. Erdoğan Koç, Assoc. Prof. Dr. Gökhan Akel, and Assoc. Prof. Dr. Ahu Yazıcı, which comprehensively explores digital transformation and artificial intelligence applications in the field of marketing, our faculty members Asst. Prof. Dr. Burçak Perker and Prof. Dr. Ahu Ergen contributed with Chapter 11.