Asst. Prof. Burçak Perker contributed to the 28th Marketing Congress, hosted by Muğla Sıtkı Koçman University Fethiye Faculty of Business Administration between October 8-11, 2025, with her study titled "The Impact of Social Media Influencers on Consumer Purchasing Behavior: An Examination from the Perspective of Product Types and Socio-Demographic Factors".
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